Active Campaign

Intro

Email marketing automation with site tracking, landing pages, forms and CRM capabilities.

High-standard with plenty of automations.

Activecampaign is NOT just email marketing automation it is a full CUSTOMER EXPERIENCE AUTOMATION (CXA) platform across all funnel stages: Reach, nurture, convert and grow.

It’s also Omnichannel uniting email, SMS, social media, chat and even post as well as corporate gifts.

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Features

Automation and Integrations

• Custom Objects
• Landing pages
• SMS
• Site messages
• WooCommerce Integration
• Shopify integration
• Access to 850+ Automation Recipes
• Access to 870+ Integrations
• Lead Scoring
• Conversions
• Segmentation
• Inbox Preview (Email Testing)
• Conditional Content
• AI Content Generation
• Predictive Content

CRM

• Deals
• Accounts
• Deal Pipelines
• Sync Inbox with CRM
• Sales task management
• Sales Engagement Automation
• Win probability

Tracking & Reporting

• Site Tracking
• Link & Event Tracking
• Attribution
• Automation Reports
• Campaign Reports
• Deal Reports
• Goals
• Sentiment Analysis

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Benefits

• HIGH ROI: Email marketing ROI is a whopping $40 for every $1
• Automation and Workflows: ActiveCampaign allows you to create complex automation workflows that can be triggered based on user behavior, interactions, or specific conditions. This enables you to send targeted and personalized messages to your audience, improving engagement.
• Segmentation: The platform provides robust segmentation options, allowing you to divide your audience based on various criteria such as demographics, behavior, or interactions. This helps in sending highly targeted and relevant content to specific segments.
• Personalization: ActiveCampaign enables you to personalize your emails and other marketing communications based on user data. This personalization can lead to higher open rates and better engagement, as recipients are more likely to respond to content that is tailored to their preferences.
• Manage all the funnel on one platform
• Many user seats included
• Send people exactly what they want

• Access reports and see attribution
• When you run your Facebook Ads through automation, you can target your audience based on almost any behavior.
• AI features

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Drawbacks

• CRM capabilities are weak, that’s why we use ActiveCampaign with Pipedrive to have a great combination of both worlds - marketing automation and CRM.
• Cost can go up pretty quickly with a big list and all features (but those features provide the highest ROI)

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Our Verdict

10/10. You can launch, run, improve and scale Your full client journey.

From our experience most users use ONLY 10% of capabilities of such platforms with so many features and struggle to reach ROI.

We can first of all evaluate Your ROI for activecampaign, help you decide IF this is the right tool

and then suggest automation and configure for highest ROI.

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Who Can Benefit from Activecampaign?

Any business in B2B and B2C building email marketing (not to be confused with prospecting) campaigns to build relationships with subscribers.  

All Your leads and contacts are on the list. The money is in the list.

How to get to the revenue? Nurture the list the right way.

For that You need powerful tool like Activecampaign.